Mumbrella to publish book on Australia’s top media agencies
Mumbrella is to publish another book, this time on Australia’s leading media agencies.
The Mumbrella Media Agency Review will cover the performance, strengths and weaknesses of the top media agencies in the market.
Similarly to last year’s Mumbrella Creative Agency Review, it will be based on a survey of Mumbrella readers, a panel of media experts and include Mumbrella’s own commentary and analysis.
The book also gives media agencies the chance to write about their own performance over the last 12 months. The list of featured media agencies and the members of the expert panel will be released in the coming weeks.
The proposed criteria used to assess those featured in the book are:
- Planning
- Buying
- Strategy
- Innovation
- Account management
- Talent
- Industry impact
- Commercial success
- Client stability
- Momentum
The results from the survey will be revealed at Mumbrella 360 conference, which will be held in Sydney on June 6 and 7.
A small number of copies of Mumbrella’s first book, the Mumbrella Creative Agency Review, remain on sale priced at $75.
In the Mumbrella Creative Agency Review, published last winter, BMF emerged as Australia’s top creative agency, followed by Clemenger BBDO Melbourne, Host, Droga5 and The Monkeys.
Video: What makes a good agency?:
Can I be in there please?
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Oooohhh.. hope Tim likes me..
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This promises to be equally relevant as the Yellow Pages.
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