Mumbrella Travel Awards winners revealed; Tourism Australia nabs Marketing Team of the Year

Tourism Australia has nabbed the Travel Marketing Team of the Year title in the 2023 Mumbrella Travel Marketing Awards, while taking home the Ad Campaign of the Year trophy alongside its creative agency, M&C Saatchi.

The industry jury commented that, of all the marketing team category shortlists, Tourism Australia was a “stand out” team with “stand out” campaigns that have Australia and the world talking.

Supported by a comprehensive partnership approach and dedication to developing a supportive team culture, Tourism Australia is “right in the zone”.

Meanwhile, in the highly contested category, City of Melbourne took home the Best Use of Content award, beating five other shortlists including Australian Traveller Media for Tourism Western Australia, who received a highly-commended title. 

Other winners of the night include Ignite Travel Group, littleBIG and BCM Group

The full 2023 Mumbrella Travel Marketing Awards winners list:

  1. Best Use of Content

Winner: What’s On Melbourne – Always On – City of Melbourne

HC: Wanderlust: A Love Letter to Western Australia – Australian Traveller Media for Tourism Western Australia 

  1. Best Brand Partnership

Winner: Take 3 for the Sea – Anne Wild & Associates for Norwegian Cruise Line

HC: The Monster Children Short Film Awards – Lake Wānaka Tourism with Monster Children Group 

  1. Best Use of Data

Winner: Summer Starts Early Campaign – Tourism NT with KWPX, Mango Communications, and Atomic 212 

  1. Award for Bravery and Innovation

Winner: My Fiji VIP Airport Fast Track – Ignite Travel Group for My Fiji

HC: Way South – Lake Wānaka Tourism with Loserkid Productions (below).

  1. Publication of the Year

Winner: Qantas Magazine – Medium Rare Content Agency

HC: Australian Traveller – Australian Traveller Media 

  1. Ad Campaign of the Year

Winner: Come & Say G’Day – M&C Saatchi for Tourism Australia

HC: Walking On A Dream – Tourism WA with The Brand Agency/Initiative for Western Australia 

  1. PR Idea of the Year

Winner: Stella the Stargazer – Visit Victoria with Ample and Farmer’s Daughters 

  1. Breakthrough Destination of the Year

Winner: It’s An Altitude Thing – JimJam Ideas with Knack Studios, DMS, Leonards for Tourism Snowy Mountains 

  1. Agency of the Year – PR, Creative, and Media

Winner: littleBIG

  1. Travel Marketing Team of the Year

Winner: Tourism Australia 

  1. Awards for Promoting Sustainability

Winner: Sunshine Moments: A Campaign Powered By The Sun – BCM Group with Light and Shade, Reforest for Visit Sunshine Coast 


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