Mumbrella Travel Marketing Summit and Awards return, Tourism Fiji first global speaker

The Mumbrella Travel Marketing Summit and Awards returns on 17 August with Tourism Fiji’s head of global marketing confirmed to speak.

Flying in for the event, Tourism Fiji’s Srishti Narayan will share the company’s strategy for recovery post-COVID and what it aims to achieve in the future.

Tourism Fiji’s head of global marketing, Srishti Narayan

In the middle of 2022, the tourism body announced that it had appointed Host/Havas and Havas Media following a competitive pitch process. The first work, a new global brand platform and logo, dropped in January this year, around a year after the country reopened its borders to tourists.

The new platform shifts the focus to the local community, natural environment, rich culture and range of authentic experiences the nation has to offer.

Narayan will share the story, strategy and initial results of the new platform, as well as some of the other work the tourism organisation is doing.

The Mumbrella Travel Marketing Awards are also returning, with 14 categories to choose from, including three new ones – Creative Agency of the Year – Travel, Media Agency of the Year – Travel, and Award for Promoting Sustainability.

Last year, July Luggage won Travel Brand of the Year, while Tourism Tasmania took home the Travel Marketing Team of the Year award. LittleBig won Travel PR Agency of the Year, and We Are Explorers received Publication of the Year.

Travel Brand of the Year 2022, July

The Mumbrella Travel Marketing Summit and Awards will be held at the Sofitel, Sydney Wentworth. Earlybird tickets are now available.

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Lauren McNamara

Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.

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topics July littleBIG Mumbrella Travel Marketing Awards Mumbrella Travel Marketing Summit Srishti Narayan Tourism Fiji Tourism Tasmania travel marketing We Are Explorers

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