Mumbrella360 catchup: Hamish McLennan – ‘We’re not a narrow-caster. We’re a broadcaster’
In the next instalment of a series that will run across the coming days, we recap the highlights from Ten CEO Hamish McLennan’s appearance at Mumbrella360 last month.
On stage with Mumbrella’s Tim Burrowes, McLennan discussed:
- The role of tablets and mobile devices in his strategy;
- Laying educated best on the future of second screening;
- The network’s relationship with sponsors such as Coles.
Plus McLennan takes questions from the audience including:
- How he will get people watching Ten again;
- What the network plans to do about fast-tracking and combatting privacy;
- Plans for a combined TV catchup service with the other free-to-air networks;
- Whether advertising funded content could be the answer to time-shifted viewing;
- Ten’s role in the NBN- driven future of content distribution – “We’re not a narrow-caster. We’re a broadcaster”.
This first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
