News

Mumbrella360 catchup: Ten boss Hamish McLennan on being unashamedly profitable, new digital strategies and bunny-hopping down Pitt Street

m360We recap the final highlights from Ten CEO Hamish McLennan’s appearance at Mumbrella360 last month.

On stage with Mumbrella’s Tim Burrowes, McLennan discussed:

  • Whether scheduled TV will still exist in the future;
  • His personal viewing habits, what Seven and Nine do well and his Nat Geo habit;
  • How the ad industry misses out by not owning the content it makes;
  • What he misses from his advertising days;
  • How he got into the industry starting at the bottom as the driver of the chairman for George Patterson bunny-hopping up Sydney’s Pitt Street;
  • His plans for the broadcaster’s digital channels One and Eleven. Will the Simpson’s return to Eleven? One’s eventual “radical” change;
  • Ten’s role in producing local content, whether the business will be more about content or distribution in the future “There’s more content we can create ourselves that we can own”;
  • Whether Ten will rebrand;
  • Being “unashamedly very profitable”.


Encore issue 20This first appeared as a six-part video in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.