Mumbrella360 catchup: Ten boss Hamish McLennan on being unashamedly profitable, new digital strategies and bunny-hopping down Pitt Street

m360We recap the final highlights from Ten CEO Hamish McLennan’s appearance at Mumbrella360 last month.

On stage with Mumbrella’s Tim Burrowes, McLennan discussed:

  • Whether scheduled TV will still exist in the future;
  • His personal viewing habits, what Seven and Nine do well and his Nat Geo habit;
  • How the ad industry misses out by not owning the content it makes;
  • What he misses from his advertising days;
  • How he got into the industry starting at the bottom as the driver of the chairman for George Patterson bunny-hopping up Sydney’s Pitt Street;
  • His plans for the broadcaster’s digital channels One and Eleven. Will the Simpson’s return to Eleven? One’s eventual “radical” change;
  • Ten’s role in producing local content, whether the business will be more about content or distribution in the future “There’s more content we can create ourselves that we can own”;
  • Whether Ten will rebrand;
  • Being “unashamedly very profitable”.

Encore issue 20This first appeared as a six-part video in the weekly edition of Encore available for iPad and Android tablets. Visit for a preview of the app or click below to download.


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