Line-up of 16 international speakers revealed for Mumbrella360 including sessions from Vice and IBM, plus return of Ann Parsons and new research into the psychology of fandom

Parsons: Taking outdoor and digital

Parsons: Talking outdoor and digital

IBM's Caroe:

IBM’s Caroe: CMO insights

The full lineup of international presenters for next month’s Mumbrella360 conference program can now be revealed, with newly announced speakers including Vice publisher Erik Lavoie, media veteran Ann Parsons and IBM global evangelist Per Caroe.

Running on June 8 and 9 at the Hilton Hotel in Sydney, the conference program features 52 sessions spanning four stages, plus the Mumbrella Masterclass theatre and a series of round tables.

Alongside the 100+ local speakers on key media and marketing issues, there will be 17 speakers flying in from overseas.

This begins with an opening breakfast on Wednesday June 8 in which the San Francisco-based Per Caroe, global evangelist for IBM Marketing Cloud, will present the findings of IBM’s CMO Study, an annual survey of more than 5000 marketers across 70 countries, on the digital issues the face.

Caroe will share strategies for marketers on how to avoid the disruption sweeping through so many brands.

And the second day of the conference, Thursday June 9, will also kick off with a delegate breakfast with an international speaker. It will mark a return to Australia for Anne Parsons who is now MD of marketing agency Cherry London but was one of Australia’s best known media agency executives during her years as CEO and chairman of Mediacom.

Parsons, who is also a board member of outdoor company QMS, will present on the digital transformation that outdoor is currently going through as a medium.


Lavoie: Millennials around the world

Another new addition to the Mumbrella360 program is Erik Lavoie, Partner at the world’s most talked about youth media brand Vice.

Lavoie has been with Vice for 18 years, and helped drive the brand from a free punk magazine into a global media juggernaut.

In his presentation The Vice Playbook to creating content for millennials, Lavoie will reveal how the company works with some of the world’s biggest brands to connect across 36 global markets.


Trigg: Improving ROI

Berke: Programmatic Playbook

Berke: metrics

Also new to the program is a session from Duncan Trigg, comScore’s senior vice president of advertising, who will travel from the UK to share insights into what can help digital advertising deliver its best possible return on investment.

Another high calibre international speaker to be announced is Adam Berke, president and CMO of one of the world’s biggest programmatic companies AdRoll and author of The Programmatic Playbook.

In the Metrics that Matter session, Berke will share a four step program for marketers on how to tie their digital marketing metrics into commercial performance.

Hodge, Parsons & Harris: Psychology of fandom

Hodge, Parsons and Harris: Psychology of fandom

And another new session to announce will feature Octagon’s Asia Pacific head of strategy Adam Hodge who will travel from Singapore to be part of a panel discussing brand new research into The psychology of fandom, and the lessons that brands can learn.

Also on the panel with Hodge will be Gillian Harris, GM of commercial partnerships for Football Federation Australia and David Parsons, sponsorship manager for Hyundai.


Gallop: Advertising change

As has previously been announced, Mumbrella360’s opening keynote – How advertising can change the world – will come from the New York-based Cindy Gallop, who will set out a manifesto for how the marketing industry can reinvent itself for the better.

Delegates will then have a choice between two international speakers.

On the main stage, JP Kuehlwein, MD of premium consumer global strategy for Procter & Gamble, will present his keynote – Mission, myth and truth: Making your brand priceless – on how to lift the value of a brand.

Guninness' Nadine Causey

Keynote: Causey

Meanwhile, opening Mumbrella360’s Brand Innovation Stage on June 8 will be Guinness World Records regional APAC and EMEA boss Nadine Causey, who will fly in from the UK to offer case studies and insights into how to use record-breaking attempts to generate PR stories and put emotional connection into brands’ marketing campaigns.

Keynote: Sable

Keynote: Sable

Another keynote on the main stage comes from the US-based David Sable, Global CEO of advertising giant Y&R. His keynote – How to be a dissident, not a disruptor – will argue that “disruption” is now meaningless and that the secret of marketing success now lies with breaking convention.

And the opening morning’s sixth international speaker is Aaron Bell, founder and CEO of AdRoll, which can now lay claim to be the world’s biggest programmatic company. Bell, an engineer and machine learnign expert who wrked on NASA’s Shuttle program, will present his keynote on Creating Killer Culture.

Robins: Advertising with empathy

Robins: Advertising with empathy

After lunch, the international speakers continue with Joy Robins, senior vice president at Quartz, one of the world’s biggest native advertising-led digital publications. Speaking on the Media Next Stage, Robins’ presentation – Advertising with empathy: How publishers and advertisers can regain the trust of consumers – will set out how the industry can go about once again creating advertising that consumers want to see.

Another previously announced international speaker is Boston-based Mike O’Neil, VP of programmatic sales at Triton, who will be part of a  session on the future of radio in a digital world, with the rest of the panel to be announced imminently.

And Ed Pank, Asia boss for the Word Advertising Research Center, will present brand new case studies from WARC’s research into the world’s 100 most effective marketing campaigns.

Meanwhile, Thursday’s June 9 opening keynote comes from Chris Stephenson, APAC head of strategy and planning for media agency network PHD. The Singapore-based Stephenson, co-author of the book Sentience: The Coming AI Revolution –  will share his vision on what the rise of artificial intelligence will mean for marketers.


Stephenson: Co-authored The Coming AI Revolution

Spotify's Rossi

Spotify’s Rossi

A further international keynote will come from Spotify’s global head of business marketing Jeff Rossi.

Rossi – who will argue that marketers have got millennials all wrong – has an extensive communications career with roles spanning Apple and several major media and creative agencies.

Further details of Mumbrella360 sessions and details of how to buy tickets can be viewed on the conference website.

The draft schedule for the conference will be published later this week.



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