Mumbrella360 is back, bigger and better than ever before in 2025
It’s time to mark your calendars as the official dates for Mumbrella360’s return are officially locked in.
Australia’s biggest and most respected media and marketing conference, Mumbrella360, will return to Sydney on May 27-29, 2025, in a brand-new venue at Carriageworks, Sydney.
Attention is sparse and at a time of rapid technological disruption and flux in Australia’s media environment, competition amongst brands vying for share of mind has never been so intense. Given this, you can consider winning share of mind or ‘FAME’ as the theme of the conference this year.
Spanning ten content streams across the two conference days, Mumbrella360 is all about industry connection and learning directly from the disruptors, futurists, challengers, rulebreakers and master practitioners, as they reveal the keys to brand building and marketing effectiveness.
We thought we would release a small batch of content to give you a taster of things to come.
The first confirmed session on the agenda comes from Shaun Briggs, Specsavers’ director of marketing planning, ANZ. The Specsavers brand is renowned with decades of humorous advertising behind it, and at Mumbrella360, Briggs will reveal his top five learnings on leveraging humour to engage audiences and drive growth.
This is a rare opportunity to peek behind the curtain at one of the world’s most renowned businesses and witness their distinctive approach that is driving key brand metrics.
Shaun Briggs
The second session also set for the Mumbrella360 spotlight is a panel centred on the topic of chief marketing turbulence.
It’s a strange time for marketers right now with challenges aplenty, whether it’s the pressures of maintaining relevance and addressing the cross-functional divide or the burgeoning world of AI. As the perennial challenge of demonstrating marketing’s impact company-wide has never been so tough, we’ve enlisted an array of Australia’s leading marketers to unpack the topic.
Confirmed panellists include IKEA’s chief marketing officer, Kirsten Hasler; Medibank’s chief marketing officer, Lisa Ronson; REA Group’s general manager of audience and marketing, Sarah Myers; Goodman Fielder’s chief marketing officer, Christine Fung and World Vision’s chief marketing officer, Louise Cummins.
(L-R top): Kirsten Hasler, Lisa Ronson, Sarah Myers. (L-R bottom): Christine Fung, Louise Cummins
Do you want to pitch a session? You have until midnight on 11 December to craft your ideas and session submissions. We suggest you embrace the FAME theme and think right brain – science/data/econometrics and/or left brain – creativity/craft/emotion.
Whether it’s balancing the long and the short or the art and the science, Mumbrella360 will cover it all.
Make sure you join the entire industry in May for what will be an unforgettable experience, and if you lock your tickets in before December 11, 2024, you’ll secure super earlybird rates.
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