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Mumbrella360 recap: the effect of digital on radio

m360We recap the highlights in the final instalment from our ‘Future of commercial radio’ session at Mumbrella360 last month.

Tim Burrowes was joined by the bosses of Australia’s biggest radio networks, Ciaran Davies, CEO of ARN, Cathy O’Connor, CEO of DMG, Adam Lang, CEO of Fairfax Media’s radio group and Russell Tate, CEO of the Macquarie Radio Network.

The panel discussed:

  • How streaming music services are effecting traditional radio networks;
  • Digital’s impact on talk and news radio;
  • The importance of understanding listener behaviour.

To see all four parts of the video interview now, download this week’s Encore.

Issue 23This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.

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