News

Mumbrella360 recap: the effect of digital on radio

July 25, 2013 12:27

We recap the highlights in the final instalment from our ‘Future of commercial radio’ session at Mumbrella360 last month.

Tim Burrowes was joined by the bosses of Australia’s biggest radio networks, Ciaran Davies, CEO of ARN, Cathy O’Connor, CEO of DMG, Adam Lang, CEO of Fairfax Media’s radio group and Russell Tate, CEO of the Macquarie Radio Network.

The panel discussed:

How streaming music services are effecting traditional radio networks;
Digital’s impact on talk and news radio;
The importance of understanding listener behaviour.

To see all four parts of the video interview now, download this week’s Encore.

This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.

Brooke Hemphill

topics commercial radio m360 Mumbrella Question Time Mumbrella360 Question Time radio

Comments: 1

Murf 29 Jul 13

Quite clear none of them have an answer or a clue how to make money from digital. How much did they blow on digital radio? A technology that was obsolete before it left the lab.

You just have to look at how off guard Pandora and Spotify caught the whole industry. See them now trying to catch up with their own products far, far too late, just like they were in the US and Europe.

The idea that news talk is ‘bullet proof’ proves how little they know or are prepared to admit they know. I’m sure newspapers thought they were ‘bullet proof’ too.

The bottom line is digital is expensive. They can’t return a dividend to shareholders whilst forking out a ton of money to build a digital platform. So, what ever they come up with will be half arsed, underfunded and obsolete within 18 months.

Notice SCA aren’t in the room!

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