Series of 28 industry roundtables added to Mumbrella360 program
Mumbrella has announced a sixth daily stream of activities for the forthcoming Mumbrella360 conference.
Now only just over a fortnight away, Mumbrella360 takes place at the Hilton Hotel in Sydney from June 7 to 9.
The latest addition to the program is a new initiative – featuring a series of 28 off-the-record industry roundtables – to run concurrently with the four daily stages of conference sessions and stream of masterclass sessions.
The intimate conversations take place in the Mumbrella360 delegate lounge and will be hosted by conference presenters, Mumbrella editorial staff and other senior industry executives.
The sessions are designed for those interested in a particular topic to swap notes with their peers or who want to get time with key conference speakers in a more private environment.
The roundtables will also feature an opportunity to give feedback and guidance on Mumbrella’s own events, awards and content.
IBM’s Caroe: Hosting discussion on global marketing trends
Among the international speakers hosting roundtables are IBM’s San Francisco-based global marketing evangelist Per Caroe, who will lead a conversation on global marketing trends; Aaron Bell, global CEO of AdRoll who will chair a discussion on marketing technology; PHD’s Chris Stephenson who will follow on from his keynote on artificial intelligence and marketing; AdRoll’s global CMO Adam Berke who will lead a chat about performance marketing.
Plus, Cindy Gallop will continue the conversation on industry diversity; WARC’s Ed Pank who will host a conversation about creative effectiveness and Guinness World records boss Nadine Causey will be on hand to lead a discussion on how record-breaking stunts can be used with a communications strategy.
Opportunity for delegates to tell editor Alex Hayes what they think of Mumbrella
The roundtable program also sees opportunities to give feedback to Mumbrella editor Alex Hayes on Mumbrella’s editorial content and Mumbrella Awards criteria; to Scott Davoren, publisher of Mumbrella’s business prospecting tool The Source; and to meet with the journalist curators of Mumbrella’s various events including Mumbrella360; CommsCon, Publish, the forthcoming Finance Marketing Summit and SAGE – Secrets of Agency Excellence.
Another key opportunity will be for those who want to discuss how the industry as a whole can give back more to charities and good causes, chaired by media industry foundation UnLtd’s CEO Steve Taitoko.
Other topics including content marketing, hosted by Fairfax Media’s David Rogers; Ad viewability, hosted by David Hahn of Integral Ad science; Digital advertising metrics hosted by Joe Nguyen of ComScore; Strategy, hosted by Ashton Bishop; and Productivity hosted by Rob Pyne.
The hosts of sessions on radio promotions, magazine advertising, big data and adblocking will be announced soon
The roundtable program is open to both delegates with a full conference pass, and also those with networking and expo passes.
The program of 14 roundtables for Wednesday June 8 can be seen via this link. And the 14 round tables for June 9 can seen via this link.
The full program and details of how to book tickets can be seen on the Mumbrella360 website.
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Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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