Mumbrella360 video: Life inside the brief – how to be a mum and work in adland

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.


In this session, Christina Aventi and Ali Tilling from BMF discuss how being a mother impacts women’s career and activity at the workplace, including how they nurture their creativity and balance the demands from jobs and parenting.

Aventi and Tilling make the case for more employers to offer flexible work arrangements to promote better productivity and work-life balance for working moms.

The speakers: Christina Aventi, executive planning director at BMF; Ali Tilling, head of planning at BMF.


  • 02:30: How consumer targeting is too generalised for mothers
  • 07:00: Some facts about working mums
  • 13:30: What does ‘having it all’ mean for working mums?
  • 17:30: Challenges for working moms in participating in workplace
  • 19:00: What word do working moms use the most?
  • 25:00: Creativity and how to nurture it
  • 28:00: Common misconceptions of part-time and flexible work arrangements
  • 31:30: Flexible work arrangements in major companies [case study]
  • 41:00: How does time management relate to productivity?
  • 43:00: Why taking initiative to set work-life boundaries is important
  • 47:40: To wrap things up – this is what needs to happen

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