Mumbrella360 video recap: The agency of now
In this Mumbrella360 video recap, Jon Casimir, senior producer of The Gruen Transfer, chairs a panel including Rowena Millward, senior director integrated communications and digital – consumer, Asia Pacific, Johnson & Johnson, Clive Burcham, founder, The Conscience Organisation, Aaron Michie, chief innovation officer, Zenith Optimedia and Damien Damjanovski, founder, Common Ventures. The panel explores whether today’s agencies are structured to deliver the requirements of today’s clients.
BEST PRACTICE OR NEXT PRACTICE
The panel discusses whether anything has really changed in marketing, figuring out what the new skills and abilities required of agencies are worth, how to explain to clients what agencies do, how clients deal with this challenge, the idea of how things have always been done versus future requirements and the breakdown of time and materials when it comes to billing.
