In this week’s video recap from Mumbrella360, Camille Alarcon, publisher of The Source chairs a panel of marketers including Kent Hefferman, now former head of brand and advertising, Qantas; John Broome, marketing director, Kellogg’s ANZ; Matt Bruhn, global brand director of Smirnoff and former marketing director, Diageo, Australia; Michael Edmonds, general manager global marketing, Meat & Livestock Australia (MLA).
A DAY IN THE LIFE OF A MARKETING BOSS
The panel explains what a marketing boss actually does.
IT’S ALL JUST MEDIA
The panel talk about the media channels they are currently investing in, why there should be no differentiation between ‘traditional’ and ‘new’ media, why film is still going strong as a media channel and why the industry should be talking about boomers.
DON’T COLD CALL ME
The panel give advice to other marketers and talk about what would convince them to work with other agencies.
THE SOUND OF THE BRAND
The panel discusses where public relations fits into their marketing mix as well as how their individual brands ‘sound’.
This first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.