Mumbrella360’s first industry-submitted sessions announced

Real world optimisation, the art of KPIs, exclusive advertising effectiveness research and fresh insights into what makes a great brand are among the first industry-submitted sessions to be confirmed for Mumbrella360 this year.

Hungerford leads Big Red’s digital work

Big Red’s chief digital officer, Marty Hungerford, will join Optus’ director of acquisition marketing, Angela Greenwood, to discuss optimising in the real world. They will touch on the value of implementing a structured test and learn program, using digital insights to inform above-the-line marketing and enabling personalisation at scale through the use of technology and creative methodology.

Optus’ Greenwood will provide case studies of real-world data optimisation

The session will include a number of real examples from Optus campaigns to illustrate techniques.

Kathryn Williams, managing director of Kathryn’s Mint, will reveal how to create a curriculum with success metrics for your leadership team.

Williams, who has helped numerous agencies of all sizes shape their KPI strategies, will return to Mumbrella360

Her appearance comes after delivery of standing room-only sessions at both Mumbrella SAGE in 2018 and 2019 as well as Mumbrella360 2018.

Working with agency entrepreneurs and management consultants, Williams developed the KMint KPI Program which integrates a scorecard she’s developed for employment contracts and job descriptions.

Edward Pank Mumbrella360 2018

WARC’s Pank returns to Mumbrella360 with exclusive research

WARC APAC managing director, Ed Pank, who is based in Singapore, will return to deliver the results of the WARC 100 – exclusive research on advertising effectiveness and how Australia compares to the world.

Every year the WARC 100 Study examines more than 2,000 effectiveness and strategy competition winners globally to identify the top 100.

Pank appeared at Mumbrella360 last year to deliver 2018’s version of the research exclusively, drawing a full house of delegates.

O’Sullivan, The Leading Edge’s global CEO, will tackle building brands for a sustainable future

Meanwhile, The Leading Edge’s global CEO, Gillian O’Sullivan, and managing partner, Lee Naylor, will also reveal new research for the first time in public.

Naylor will join O’Sullivan on stage at Mumbrella360

Entitled ‘The Pursuit of Greatness – building brands for a sustainable future’, the research looks at what makes brands good, great or not so hot. It also addresses the differences between the UK and Australia, and how brands can transition from good to great.

Also confirmed is Digital Brief’s founder and lead trainer, Russell Easther. He will uncover 30 digital marketing tips and tricks that are sure to boost your marketing strategy.

Easther, who leads Digital Brief the Mumbrella Digital Essentials courses, will present at Mumbrella360

Easther has been running the often sold-out Digital Essentials courses in partnership with Mumbrella and will bring his popular style of interactive training to Mumbrella360 for the first time.

Mumbrella360 will take place on June 4-6, starting with a half day of speed networking before two full conference days featuring multiple streams and masterclass sessions. A range of leading international speakers have already been announced and can be seen on the website.

Savvy Saver tickets are available now at significantly discounted prices.

Every Monday more industry submitted sessions will be announced. Those who have not yet heard whether their sessions have been successful or not will be contacted soon.


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