Mumbrella360’s first industry-submitted sessions announced

March 4, 2019 9:12

Real world optimisation, the art of KPIs, exclusive advertising effectiveness research and fresh insights into what makes a great brand are among the first industry-submitted sessions to be confirmed for Mumbrella360 this year.

Hungerford leads Big Red’s digital work

Big Red’s chief digital officer, Marty Hungerford, will join Optus’ director of acquisition marketing, Angela Greenwood, to discuss optimising in the real world. They will touch on the value of implementing a structured test and learn program, using digital insights to inform above-the-line marketing and enabling personalisation at scale through the use of technology and creative methodology.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

Angela Greenwood Big Red Digital Brief Ed Pank Gillian O'Sullivan Kathryn Williams kathryn's mint Lee Naylor Marty Hungerford Mumbrella360 Optus russell easther The Leading Edge WARC