Features

Mumbrellacast: 360’s Wheel of Truth bombs, plus Adam Ferrier and Margie Reid drop in

June 14, 2018 7:09
by

In this week’s special Mumbrella360 Mumbrellacast, we’re bringing you a conversation with two of adland’s finest minds: Adam Ferrier and Margie Reid from Thinkerbell.

Plus, there’s an exclusive listen to the Wheel of Truth session from Mumbrella360, and you don’t even have to pay for a ticket. The panel discuss Australian adland’s #metoo problem, the very worst days of their careers, and how much they think they deserve to get paid (kind of).

Kim Portrate, Kieran Moore, Brent Smart, Nick Garrett and James Greet being honest at Mumbrella360

Thinkerbell visits the press room

We kick things off this week with a visit from Margie Reid and Adam Ferrier from advertising agency Thinkerbell. Listen in to hear them discuss what it’s like to build an agency from scratch, why the customer isn’t always right, and Margie reveals exactly what Adam is like to work with.

Tim chats to Margie Reid and Adam Ferrier in Mumbrella’s hastily constructed press room and temporary podcast studio

Subscribe to Mumbrellacast through iTunes or wherever you get your podcasts.

Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast

Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

topics Adam FerrierBrent SmartJames GreetKieran Moorekim portrateMargie ReidMumbrella360MumbrellacastNick GarrettThinkerbell
Comments: 5
Dont let facts get in the way 14 Jun 18

How did they build an agency from scratch when they had a backer? C’mon lets get real

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Get your facts straight 15 Jun 18

Thinkerbell did start from scratch and they opened the doors without any backers.
They are the facts.
PWC approached them after they opened and took very minor equity – 10% at most.
In other words, the financial component was minuscule.
Others spoke to Thinkerbell but they rejected their advances (and much money than they received from PWC).
So why partner with PWC?
Purely strategic.
So, next time – don’t let your bias get in the way of the facts.

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Good interview!! Good journalism 17 Jun 18

I really enjoyed Tim’s interview with Adam and Margie.
He actually asked the tough questions in a gentle way.
And Adam seemed flummoxed! Does Adam think every media appearance is personal PR?
Great questions we all want to know Tim! Like why…after a year have we seen nothing major from these guys?
Also Adam’s renowned behavior.
And the answers between the two of them seemed discordant.
I had wondered whether Thinkerbell was getting a honeymoon run in the press with PWC and their sponsorship. But this interview was illuminating. They didnt refute the start up founder status of PWC…worlds worst kept secret. And clearly they are learning that business isn’t all hype. Measure the magic..

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Adam F 18 Jun 18

I agree – good interview, and great fun.

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Wait a minute...I recognise that tone anywhere... 18 Jun 18

….Take it easy Shep! We all know the crew at Thinkerbell are the best of the best and didn’t need that 10% from your mob to be a success 😉

User ID not verified.

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