How transparency and accountability helped Seedooh get outdoor vendors on board
It’s hard to believe that 20 years ago the out-of-home advertising industry was at a standstill, with close to no digital screens or audience measurement metrics. But as companies evolve and digital becomes more prevalent, questions are often asked. How much does it cost compared to static? What are the quality of these screens like? And as the digital outdoor advertising space continues to soar, measurement becomes a necessity. Zoe Samios looks at one of the potential solutions.
Despite it often being cited as the media owner success story of recent times, there are many questions around outdoor advertising: How effective are these sites? Are advertisers getting the share of voice they pay for? Are there screen faults? Are the screens even there? Is the campaign being delivered accurately at all sites?
Outdoor advertising operators have now partnered with the service, which seeks to promote transparency and accountability
Last year, outdoor advertising service, Seedooh, emerged in market with founding partner Ooh Media. The company, started by two Melbourne-based industry experts, was hoping to tackle some of the industry’s biggest issues: transparency and accountability.
