Mumbrellacast: ABC cuts, Tik Tok gets serious about marketing, and shadow comms minister Michelle Rowland

It was a sad week for the ABC. Up to 250 job cuts, the loss of ABC Life and the 7:45 news broadcast. Shadow minister for communications, Michelle Rowland, joined the Mumbrellacast and weighed in on the implications these cuts will have on Australia’s media landscape and its access to diverse and regional content.

Some big moves took place in media agency-land, including Hearts & Science acquiring an agency and a restructure in Carat’s strategy team. For Carat, it is one of the biggest moves from CEO Sue Squillace since she stepped into the role last September. Will this be what gets the agency back in the game after a tough couple of years?

The team debates Tik Tok marketing. Is it worth it? How do marketers do it? Is the platform just a fad?

In the news

  • Job losses and programming cuts at the ABC (1:25)
  • Big moves in the media agency landscape (45:24)
  • Why do agency executives use so much marketing doublespeak? (54:10)
  • Tik Tok gets its first Aussie agency. Is it spin or real? (1:05:00)
  • The week in TV (1:13:45)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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