Mumbrellacast: Audio Campaign Review with Thinkerbell and Akkomplice; Plus F-List sparks conversation
On this week's Mumbrellacast, Thinkerbell's Jim Ingram, Akkomplice's Glenn Dalton, and Kalila Welch join host Calum Jaspan for another audio edition of Campaign Review, chatting about ads from AAMI, Toyota, Suzuki, and The Uluru Statement. Then, Think HQ's Jen Sharpe and Comms Declare's Belinda Noble discuss why agencies should work with clients that 'do good'.
Chief Tinker and co-founder at Thinkerbell, Jim Ingram, and recently appointed chief creative officer at Akkomplice, Glenn Dalton join the podcast for another audio edition of Campaign Review. This time around, two ads debuted during the AFL Grand Final, including a new Toyota HiLux ad and a footy fan’s dream spot from AAMI, plus the most recent addition to Suzuki’s ‘For Fun’s Sake’ platform, and the first ad campaign in support of an Indigenous Voice in Parliament via The Uluru Statement. Listen in for a dissection of each, some soundbites plus big ratings!
Then, Think HQ’s founder and MD, Jen Sharpe, and Comms Declare for Climate founder Belinda Noble talk about agencies working with climate clients following last week’s F-List report. In a year of flux for many of Australia’s top consumer energy retailers, this week Sharpe argued “it’s time for agencies to choose a side – they either want to work with clients who want to do good in the world, or those who actively seek to damage it”, and this week’s conversation sees the pair talk about the ethical decision agencies have to weigh up while some of these clients stay play an indispensable role in the Australian economy.
Episode Breakdown
- Audio Campaign Review with Jim Ingram and Glenn Dalton (01:12)
- Climate clients and brands that ‘do good’ with Belinda Noble and Jen Sharpe (32:17)
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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