Mumbrellacast: Chris Howatson, Tajer is back, plus Dan Monheit checks in from SXSW

On this week's Mumbrellacast, Kalila Welch joins Calum Jaspan to break down Henry Tajer's move and influencer marketing, while Dan Monheit joins from SXSW, alongside an interview with Howatson + Company's Chris Howatson.

Hardhat’s Dan Monheit dials in from South by South West in Texas to give his insights, takes, and highlights of the interactive festival so far, as well as looking ahead to the return of industry events this year in Australia.

With ex-Dentsu and Mediabrands CEO, Henry Tajer, last week joining influencer marketing agency, The Influence Group as CEO, the team spoke with Tajer on his move, as well as Hypetap’s Mike Wilson. The team also looks at the emerging space, and why industry heavyweights such as Tajer, Wilson, and Andrew Baxter have joined it in recent months, as well as providing an update on the Therapeutic Goods Administration changing its regulation on wellness product marketing.

Finally, just after the agency’s one-year anniversary, founder and CEO of Howatson + Company, Chris Howatson joins the podcast, to discuss progress to date, new hires settling in, how past relationships are coming to fruition, industry innovation, and the state of the creative industry.

Episode breakdown

  • Dan Monheit on SXSW and the return of events (01:42)
  • Henry Tajer joins The Influence Group and the growing influencer marketing space  (12:24)
  • Interview with Chris Howatson (19:20)

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