Mumbrellacast: COVID-19, government communication and what’s happening to Mumbrella’s events
This week’s Mumbrellacast comes to you from three different suburbs of Sydney (and San Francisco’s Golden Gate Bridge) as the team has started working from home and experimenting with recording video conferencing. Content director Tim Burrowes and editor Vivienne Kelly chat through the Mumbrella events that have been postponed over the next six months as a precaution against the spread of COVID-19 (coronavirus).
Nine and Ooh Media withdrew their profit advice in light of the advertising market becoming more and more difficult to predict. Meanwhile, television networks are facing uncertainty in their programming slate with production halting on a range of upcoming shows. And, the industry is waiting with bated breath to see if Olympics will go ahead in Tokyo at the end of July, despite multiple reassurances that it is full speed ahead.
Late last week, the Australian Government launched a $30m campaign touted as educating Australians on COVID-19, but really just telling us all to wash our hands. Did we need $30m to tell us to wash our hands? Should the campaign have covered the importance of social distancing and flattening the curve? The team breaks down the government’s communications to the public over the last week, and if its improving.
In the news
- How COVID-19 has hit Mumbrella (2:33)
- Nine drops its profit guidance, TV networks face production halts and what happens to Seven if the Olympics are off (21:42)
- The Government’s COVID-19 education campaign and the government’s communication efforts (30:43)
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Why don’t they stop calling it social distancing, and just call it distancing?
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