Campaign Review: NRL tops the AFL’s launch, Suncorp’s new platform, and Dame Edna saves the meerkats

Mumbrella invites the industry’s creatives and strategists to offer their views on the most-talked-about ad campaigns. This week: The Works’ Steven Sullivan, and Bastion Banjo’s Ben O’Brien offer their views on the NRL and AFL’s season launch campaigns, Audible tapping into when and where people listen, Dame Edna rescuing Compare the Market’s meerkats, and Suncorp’s new brand platform.

Brand: AFL
Campaign: Believe
Agency: In-house
The verdict: Lacking a core message

Steven Sullivan, senior strategist at The Works, says:

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