Opinion

We’re postponing everything (no surprise there)

Like all businesses within the events industry, Mumbrella is facing unprecedented challenges thanks to COVID-19. Mumbrella content director Tim Burrowes offers an insight into Mumbrella’s new plans.

Tim Burrowes

March 18, 2020 6:15

The marketing industry’s favourite commentator Mark Ritson published an ominous threat in his column in The Australian on Monday.

Writing about the impact of COVID-19 on the events industry, he told readers:

“No news, as yet, whether the biggest media and marketing event in Australia — Mumbrella360 — will still take place. But I’ll present naked from the main stage if the event kicks off as normal in June.”

Although a naked marketing professor would have been a first for Mumbrella360, our delegates will be spared that memorable moment. His prediction was correct.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.