Mumbrellacast: H+C, BMF for audio Campaign Review; plus ACA talks Create Space

On this week's Mumbrellacast, BMF's David Roberts and Howatson + Company's Dom Hickey join host, Calum Jaspan for another edition of audio Campaign Review. Then, the Advertising Council Australia's Tony Hale and Hannah Sturrock join the podcast to discuss the release of its Create Space Report and Action Plan, how it was devised, and how it hopes to change industry behaviours going forward.

Audio Campaign Review has returned for another edition, this time being joined by Howatson + Company chief strategy officer, Dom Hickey, and creative director at BMF, David Roberts. In this episode, the pair chatted about a number of recent campaigns from McDonald’s (DDB), Ampol (Saatchi & Saatchi), Fck the Cupcakes (Innocean), UN Women (The Monkeys, part of Accenture Song), Cars24 (Milkman), and five:am (The Works).

Then, in line with the release of its Create Space Report and Action Plan, the ACA’s CEO Tony Hale and national head of engagement Hannah Sturrock joined the podcast to discuss why now was the time for the industry-wide census, report, and how it plans to make positive change in the industry, by using the in-depth findings it has collated.

Episode breakdown

  • Audio Campaign Review with Dom Hickey and David Roberts (01:52)
  • Interview with the ACA’s Tony Hale and Hannah Sturrock (24:16)

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