Mumbrellacast: Lockdowns and radio ratings, Virgin’s vaccine push, plus a chat with Havas Group leadership

The fifth GfK radio ratings survey dropped this week, delivering a significant boost for AM radio stations, particularly those in locked down cities where listener appetite for news has increased. But things might not be quite that simple, with FM stations holding onto cumes in a manner not seen in 2020. The team dives into the implications for radio programmers and marketers behind the latest numbers.

Virgin Australia was the latest airline to tap into a vaccine push in its new brand campaign, unveiled this week. So how does the campaign compare to last week’s Qantas campaign, and we look at other new vaccine-based campaigns out now from Telstra and Woolworths.

Plus, Calum Jaspan speaks with Havas Group Australia’s Virginia Hyland, Simone Gupta and Laura Aldington, about how the industry shapes up when it comes to diversity and inclusion, and creating better pathways and environments for those entering the industry.

In the news

  • The fifth GfK metro radio survey delivers a big swing to AM radio and some other, more unexpected results (01:36)
  • Virgin Australia joins the vaccination push with a new brand campaign (12:33)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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