Features

Mumbrellacast: Seven beats Harrison (again), ADMA boss exits, Budget, Ralph van Dijk’s audio pearls of wisdom

It’s the moment you’ve all been waiting for: after six long years, we’ve finally relaunched Mumbrella’s weekly podcast: Mumbrellacast.

Each week we will be bringing you a round up of the week’s biggest news stories from the world of media and marketing, followed by an interview with one (or several) of the industry’s most interesting people.

In the news

In this week’s news roundup, the team discusses:

  • ADMA’s leadership woes (01:21)
  • Pointless replacing Family Feud on Ten (06:17)
  • The Budget (and free coffee) (12:22)
  • Seven beats Amber Harrison in court, yet again (16:43)

Living life in the audio lane

Ralph van Dijk “was the weirdo that would ask the creative director for the radio brief”, or, as we like to call him: the real podfather (despite what Ricky Gervais might have to say).

Ralph Van Dijk

In our first Mumbrellacast in six years, Ralph joins us (18:17) to discuss why it’s almost impossible to make money from long-format podcasting, and tells us his true thoughts on radio’s continued insistence on a diary-based ratings system.

“Surely there must be another way to track what I’m listening to. There must be a technological answer to that by now.”

But are clients bothered?

Ralph believes: “It’s good enough for what we need to know now. Radio can’t seen to be holding back and moving with the times, so I think it’s inevitable, personally, but it’s just timing.”

Subscribe through iTunes or wherever you get your podcasts.

Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast

Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing