Mumbrellacast: Seven beats Harrison (again), ADMA boss exits, Budget, Ralph van Dijk’s audio pearls of wisdom
It’s the moment you’ve all been waiting for: after six long years, we’ve finally relaunched Mumbrella’s weekly podcast: Mumbrellacast.
Each week we will be bringing you a round up of the week’s biggest news stories from the world of media and marketing, followed by an interview with one (or several) of the industry’s most interesting people.
In the news
In this week’s news roundup, the team discusses:
- ADMA’s leadership woes (01:21)
- Pointless replacing Family Feud on Ten (06:17)
- The Budget (and free coffee) (12:22)
- Seven beats Amber Harrison in court, yet again (16:43)
Living life in the audio lane
Ralph van Dijk “was the weirdo that would ask the creative director for the radio brief”, or, as we like to call him: the real podfather (despite what Ricky Gervais might have to say).
In our first Mumbrellacast in six years, Ralph joins us (18:17) to discuss why it’s almost impossible to make money from long-format podcasting, and tells us his true thoughts on radio’s continued insistence on a diary-based ratings system.
“Surely there must be another way to track what I’m listening to. There must be a technological answer to that by now.”
But are clients bothered?
Ralph believes: “It’s good enough for what we need to know now. Radio can’t seen to be holding back and moving with the times, so I think it’s inevitable, personally, but it’s just timing.”
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
topics
ABC
ADMA
Amber Harrison
Ben sharp
Eardrum
Family Feud
Mumbrellacast
Ralph van Dijk
Seven
Ten
The budget
Don’t forget you’ve still got this audioBoom account too. Found this useful on the way to work some days. Looking forward to the new one- is it in iTunes too? https://audioboom.com/channel/Mumbrella
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Hi Claire, thanks for the reminder… if you search Mumbrellacast in iTunes the correct feed will come up. Cheers!
I was interested to see a Mumbrella podcast show up last week on my weekly download of podcasts via iTunes. I was even more interested when the hosts started talking about Stephen Conroy as if he were a current federal minister. Then I checked the date on the podcast – 2010. Is this a sneaky way of promoting the new series?
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Hey Ian, thanks for getting in touch. The old episodes appeared once we moved the feed onto a new server in preparation for the relaunch. Nothing sneaky going on behind the scenes, we promise! Every new episode from now on will be from 2018…
Good podcast. Slightly disappointed that you didn’t really cover “why it’s almost impossible to make money from long-format podcasting”.
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U.S satellites bring most signals from worldwide DVB.
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