Mumbrellacast: Sky News, Nielsen, Press Council and News Corp all in the firing line, plus was Seinfeld a waste of time?
In this week’s Mumbrellacast, it’s all about battles: Ten versus News Corp, the IAB versus Nielsen, Andrew Bolt versus the Press Council, and Sky News versus, well, a lot of people.
The team dissects the complicated world of online video measurement as the IAB pulls its support for Nielsen’s metric. What does this mean for brands and publishers? And what will it take for the two parties to agree and the IAB to get back on board?
Plus, the fall out from Sky News’ interview with far-right agitator Blair Cottrell and Ten’s swipe at News Corp’s ‘completely wrong’ and ‘misleading’ article about the future of its programming under CBS ownership.
As an added bonus, we look at whether Andrew Bolt is in danger of being silenced by the Press Council.
Also, from the bustling press room at Mumbrella’s Finance Marketing Summit, Tim Burrowes sits down with Greater Bank’s head of marketing and customer experience, Matthew Hingston, to discuss life after its Jerry Seinfeld campaign, the Royal Commission and the banking industry’s battle with trust, and the future of TV advertising for the finance industry.
In the news:
- The backlash from Sky News’ controversial interview with Blair Cottrell (2:16)
- IAB pulls support from Nielsen metric (7:46)
- Andrew Bolt refuses to be silenced by the Press Council (13.22)
- Ten hits out at News Corp over “false” programming claims (17:18)
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