Mumbrellacast: Sports streaming heats up, Microsoft comes to the rescue, plus Time Out on taking time in

This week, how did Time Out pivot to Time In? Managing director Michael Rodrigues joins the Mumbrellacast to give insight into how a publication that celebrates experiences out and about navigates an era of sudden and sometimes prolonged lockdowns. With the News Media Bargaining Code on the top of all publishers’ minds, Rodrigues also discusses where Time Out sits on the issue.

The week also saw the battle for sports rights heat up as new entrants in the streaming market began to emerge. Telstra announced a new partnership with Kayo that will give its customers discounted access to the sports streaming platform, as well as integrate Kayo’s broadcast of the AFL and NRL within their respective Live apps. Stan Sport announced the commentary team for its Super Rugby coverage, soon after announcing its streaming service will come in cheaper than Kayo. And Amazon Prime is making moves, picking up the swimming and presenting itself as a dangerous player in the periphery. In this quickly growing market, who will rise and who will fall?

Plus, with Google threatening to pull out from Australia, Microsoft stepped in this week offering to fill the void. The Mumbrellacast team takes a look at how big a hole Google would leave in Australia and whether Microsoft really is up to the task.

On this episode

  • Competition for sports rights heats up as the streaming video on demand market comes to life (1:07)
  • Microsoft offers to up its game in Australia in the midst of Google’s quiet threat (10:28)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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