Mumbrellacast: Ten goes without a CEO, ABC topples Kyle and Jackie O, and the ACCC launches ad tech inquiry

This week’s Mumbrellacast comes to you from the lunch hour at Mumbrella’s Travel Marketing Summit, when the team sat down to talk through the week of media and marketing. Ten CEO and Viacom CBS ANZ VP, Paul Anderson, announced he was stepping down, with his role not to be replaced. Chief content officer, Beverley McGarvey is stepping up, alongside a yet-to-be appointed co-lead for commercial activities and operations. As the history of many merged agencies show, co-leadership can be challenging, so the team speculates on if this new structure can last the distance.

In the first radio ratings of 2020, the ABC’s Wendy Harmer and Robbie Buck came out on top of Kiis FM’s Kyle and Jackie O. Is this indicative of change to come to the static Sydney radio market or just a good headline? And will 2Day FM ever reign again?

And, the ACCC has launched its ad tech Inquiry, exploring the dark depths of the programmatic chain and media agency deals. The team discuss how much, if anything, the inquiry will uncover. As Rod Sims said earlier this week, “If things are all hunky dory, well then [businesses] don’t have to be nervous at all.”

In the news

  • Paul Anderson, Toby Barbour and the week in exits (00:43)
  • The winners and losers of 2020’s first radio ratings (10:56)
  • The ACCC begins its investigation into media agencies and adtech (20:49)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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