Q&A with Amaysim’s CMO Renee Garner: Getting consumers to ‘love’ telcos, and how to bounce back when you’re at your worst
Amaysim’s chief marketing officer Renee Garner believes if you can succeed in marketing utilities, you can succeed in marketing anything. Not only that, she thinks she can get consumers to love their telco.
Speaking to Mumbrella’s Vivienne Kelly, she also reveals the harsh truths she has learned on her way to the top, including the need for women to support women, what can go wrong when your personal life bleeds into your professional life, and the tools you need to recover when it’s not quite working.
INTERVIEW:
Renee Garner, chief marketing officer, Amaysim (RG)
Vivienne Kelly, editor, Mumbrella (VK)
VK: Do you think we still need International Women’s Day, and why do you think it’s important?
RG: Absolutely, would be my first answer.
