Mumbrellacast: The end of 10 Daily, and Neil Breen on the new 4BC breakfast show

Just days after celebrating its second birthday, 10 Daily announced it would be closing at the end of this week. It is another sad piece of news for the industry, but despite an email from Ten boss Beverley McGarvey saying it was part of a wider strategic move from Viacom CBS, the Mumbrellacast team can’t help but wonder if the closure is shrouded in COVID-19 revenue struggles.

Also in publishing, the latest chapter of the Bauer Media saga is its push for some positive PR, announcing that its magazine subscriptions have increased by 60%. Is this a very faint light at the end of the very long tunnel for magazines?

Alan Jones received one last strike from ACMA, ruling that his infamous comments about New Zealand Prime Minister Jacinda Ardern breached broadcasting decency rules, but he was let off with a slap on the wrist due to his impending retirement.

And in fortuitous timing, Jones’ replacement on Brisbane’s 4BC Neil Breen joined the Mumbrellacast alongside head of content for Nine Radio Greg Byrne to talk about the fresh, local strategy Nine Radio is taking in the Queensland capital, and whether politics should shape talk back radio (36:41).

All the analysis in today’s Mumbrellacast is brought to you by Budget Direct

Budget Direct announces the launch of its new ‘Budget Direct Money Manager’ App. The new app is a smart and easy way to track all of your personal finances in one place. Budget Direct is also pleased to confirm that it’s providing the new Money Manager app, for free, to all Budget Direct customers. For more information just head to the Budget Direct website.

In the news

  • The shock closure of 10 Daily (1:38)
  • Bauer tells the market that everything’s great (7:58)
  • The radio watchdog gives Alan Jones a final telling off (26:02)
  • The ACCC’s radical ideas for a news boycott (34:47)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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