Campaign Review: Has the government nailed its COVID Safe advertising push?

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Hardhat’s Dan Monheit and Cummins & Partners’ Heath Collins offer their views on the results of COVID Safe’s ‘trickiest brief’, Tourism Australia taking on Netflix and streaming content, and Qantas banking on some nostalgia.

Zoe Wilkinson

May 21, 2020 10:49

Brand: Australian Government Department of Health
Campaign: COVID Safe
The verdict: A tough brief

Dan Monheit, co-founder and strategy director at Hardhat, says:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Campaign Review COVIDSafe cummins & partners Dan Monheit Hardhat Heath Collins Qantas Tourism Australia

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.