On this week’s Mumbrellacast, the team breaks down the multiple failures in the Government’s Milkshake consent video. Launching at a time when the Coalition Government is surrounded by allegations of sexual assault within Parliament House, discrimination against female staffers, and sexual misconduct of its members, the Mumbrellacast team asks how no one twigged that the videos would completely miss the mark?
And, WPP AUNZ is set to become a fully-fledged member of the WPP empire now that its minority shareholders have voted in favour of the takeover bid. Speculation is rampant in the industry about what’s next. So who are the main players, and are their futures bright or shrouded in shadow?
Plus, the Australian Influencer Marketing Council’s (AIMCO) chair, Detch Singh, joins the Mumbrellacast after an eventful couple of months in the influencer marketing space. Singh reflects on the ‘disappointment’ of AIMCO that it was not contacted by SBS in its investigation of the industry for The Feed, and, fresh off the first case to be upheld by Ad Standards under the Australian Association of National Advertiser’s new distinguishable advertising rule in the Code of Ethics, Singh gives his view on the regulatory bodies in place to police influencer marketing.
In the news
- The takeover of WPP AUNZ gets the go ahead (1:24)
- A big TV week with the return of MasterChef, Lego Masters and Dancing With The Stars (10:55)
- Where did it all go so horribly wrong with that milkshake consent video? (17:59)
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