Mumbrellacast: Tonight I’ll be eating… industry ageism and sports deals

Kicking off with a bang, Uber Eats and Special Group launched the famous ‘Tonight I’ll be eating’ brand platform into the US this week with help from sci-fi icons Mark Hamill and Sir Patrick Stewart. Hannah Blackiston and Brittney Rigby reflect on the evolution of the brand platform, from getting blasted in the comments, to international success.

And, keeping up with agency land, is Thinkerbell’s Thrive@55 initiative for interns over 55 years old an obvious play for PR or a valiant move to meet the industry’s ageism head-on?

Plus, reflective of the tumult created in 2020, the sporting deal sagas keep going. Qantas broke up with Rugby Australia after 30 years, and Seven came back to Supercars, offering $40m less than Ten did five years ago. As sponsorship and broadcast rights dollars keep shrinking, where to from here for Australia’s sporting codes?

And, Tim Burrowes spoke with Eardrum’s Ralph van Dijk and Song Zu’s Ramesh Sathiah to announce their new dedicated audio branding venture, Resonance. Learn how change in the industry has driven the need for Resonance’s services and what Mumbrella had to do with its origins (24:40).

In the news

  • Seven returns to Supercars with $200m deal (1:15)
  • Thinkerbell tackles ageism with an over 55s internship (9:50)
  • Uber Eats takes ‘Tonight I’ll be eating’ to the US (17:10)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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