Mumbrellacast: Under the hood at Ten, farewell Alan Jones, plus Matt Okine and Alex Dyson

In this week’s bumper edition of the Mumbrellacast, the team bids farewell to 2GB’s breakfast radio king, Alan Jones. From the on-air announcement of his retirement, the cultural and commercial impact he had on radio, and the comments of support from Nine’s managing director of radio Tom Malone one question must be answered: did he jump, or was he pushed?

Ten’s chief content officer Beverley McGarvey and chief sales officer Rod Prosser joined the team to give insight into the goings-on at the network (24:14). With a new mysterious channel on the horizon, the successful launch of a refreshed Masterchef and operating within a merger and pandemic, it’s been a busy couple of months at Ten. McGarvey and Prosser also give a hint at what the rest of 2020’s content will look like.

Also in media, the team mourns the loss of Buzzfeed following an announcement to staff this week that the business would be withdrawing its Australian editorial arm. It is another sad development in Australia’s rapidly shrinking media landscape, and as recent data from Seek shows, job listings in advertising, media, communications and marketing have declined by 60%. The team also debates whether it’s appropriate for brands to keep advertising, despite their entire marketing team being stood down, following a new version of Peter Allen’s ‘I Still Call Australia Home’ for Qantas.

Plus, Vivienne Kelly chats with former Triple J breakfast hosts, Matt Okine and Alex Dyson, about their shift to a commercial network and podcasting with All Day Breakfast (1:09:28).

All the analysis in today’s Mumbrellacast is brought to you by Budget Direct

Budget Direct announces the launch of its new ‘Budget Direct Money Manager’ App. The new app is a smart and easy way to track all of your personal finances in one place. Budget Direct is also pleased to confirm that it’s providing the new Money Manager app, for free, to all Budget Direct customers. For more information just head to the Budget Direct website.

In the news

  • Buzzfeed leaves Australia (1:22)
  • The Cat misses out on another deal (15:35)
  • Goodbye to Alan Jones (46:34)
  • Qantas gets back to marketing (58:46)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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