Qantas revives ‘I still call Australia home’ campaign as international travel remains a distant dream

Qantas has again revived Peter Allen’s 1980 song ‘I still call Australia home’ in a social media video that features children from the The Australian Girls Choir and The Gondwana National Choir performing the song through individual recordings.

‘I still call Australia home’ has been used in Qantas’ marketing since the 1990s. It is still regarded as one of the airline’s most successful campaigns. Most recently it was used in the 2018 in-flight safety video.

This iteration, however, comes at a time when international travel and the airline industry have ground to a halt.

Elliott Wheeler, of Turning Studios, is the composer and musical director of the latest rendition of the song. Wheeler has also been working with Qantas on the launch of its centenary campaign.

Qantas chief customer officer, Stephanie Tully, wants Australians to remain inspired about making travel plans.

“If isolation and travel restrictions have shown Australians anything, it’s how much they value seeing the people and places they love,” Tully said.

“As domestic and trans-Tasman travel restrictions begin to ease, we hope this short video inspires people to start thinking about their next trip, particularly to destinations that are a little closer to home.”

A recent survey of Qantas Frequent Flyer members showed that 85% are looking forward to planning their next trip.

The children featured in the ad range from ages 8 to 18. They are located all over Australia, including Toowoomba in Queensland, Albany in WA and Wollongong in NSW.

Creative agency, The Monkeys, was tasked with compiling the footage of the children singing, filmed on phones by parents and siblings.

In a LinkedIn post, The Monkey co-founder and group CEO, Mark Green, said “‘I still call Australia home’ never fails to move people”.

Earlier this year, Qantas released a new, eight-minute long in-flight safety video, which traces the history of the airline whilst celebrating its centenary.

With travel restrictions in place due to COVID-19, Qantas stood down 20,000 workers in March and is operating just 5% of flights in its domestic network.


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