Winning Ad of the Month for February is Apple Australia’s iPhone X advertising campaign which features the celebrations of newly married same-sex couples.
Mumbrella understands the campaign was created by TBWA.
58% of respondents voted for Apple Australia with voters labelling the ad as “genuinely emotive”, “memorable”, “brave” and “unique”.
“A powerful message, beautifully executed – but it’s also a compelling product demonstration,” said one voter.
“It’s timely — a bold statement for a huge brand — and beautifully put together,” said another.
“Cumulation of authentic images – the bush wedding, the classic song, happy families avoiding cliches with new voices and important ideas. Felt like that moment when a rain storm breaks a drought. And that phone was handy and relevant,” a Mumbrella reader wrote.
Other contenders this month included:
Qantas:
NAB:
American Express:
Lord of the Fries:
Subaru:
Each month Mumbrella’s Ad of the Month will find out which agencies and brands are creating the most memorable and most popular work.
- Agencies and brands involved in creating ads that first run during March are invited now to put them forward for consideration. Please contact abigail@mumbrella.com.au