Mumbrella’s Summer Shorts Series – Episode Five

The media, marketing and advertising worlds are switching off for the summer holidays, but Mumbrella is whipping out the shorts and surfing through the break.

You just can’t pick the weather at the moment – we’re due for a bit of a heatwave now, right through the Christmas period. But don’t let that stop you checking in on Mumbrella for your industry news fix. And you won’t find this in any newsletter – so keep popping back to the website regularly for updates.

We’d like to keep this interactive, so please, if you’d like to be part of Mumbrella’s industry insider holiday summer camp, send your thoughts, sightings, and ideas to


Short shorts

  • Screen Queensland’s chief creative officer Jo Dillon left this week after seven-and-a-half years (including as head of content). She has a new position leading a media start-up. Dr Belinda Burns, currently head of marketing and communications, will act in the role of chief creative officer from 10 January 2022 while a full executive search is undertaken.
  • DigitalX – a technology and investment company focused on the commercialisation of blockchain and digital asset funds – has appointed National Australia Bank’s Lisa Wade as CEO.
  • Netflix has joined forces with an alliance of TV and movie companies to get a court to block 63 illegal streaming platforms in Australia.
  • “I don’t see someone strapping a friggin’ screen to their face all day. I don’t know if I necessarily buy into this metaverse stuff, although people talk to me a lot about it. In the long term, a sophisticated Neuralink could put you fully into virtual reality. I think we’re far from disappearing into the metaverse, this sounds just kind of buzzwordy,” Elon Musk said in a recent video discussion. The global metaverse market is forecast to hit nearly $42 billion globally by 2026, according to research firm Strategy Analytics.
  • Amazon is reportedly working on a rival service to Shopify. Shopify CEO Tobi Lütke told Bloomberg Businessweek: “I think of Amazon as a worthy rival. If they knock it out of the park and make it super easy to start new businesses on it, then I’m like, I actually accomplished my mission.”
  • A controversial billboard from “Girls Get Off” – a female-focused sex toy brand – erected on a busy Mount Maunganui highway in New Zealand has drawn two formal complaints to the Advertising Standards Authority.
  • Nielsen is admitting an error in measuring out-of-home viewing, according to a report from Broadcasting and Cable. The firm informed clients that it didn’t include out-of-home viewing recorded by its Portable People Meters in its ratings starting in September 2020.
  • Barry Loughrane, one of the co-founders of Omnicom Group, died at age 89 on December 11 from heart failure, according to his obituary issued by the company.
  • Reddit community r/ptb launched a billboard design contest today to celebrate the iconic south Korean K-pop band BTS (The Bangtan Boys). BTS has taken over the K-pop scene, amassing more than 100 million followers on social, selling out Los Angeles’ SoFi Stadium four nights in a row, and earning the sixth-highest engagement in Billboard Boxscore history. The two most upvoted designs will be crowned winners of the contest and will have their very own billboards constructed IRL in late-December in New York and Los Angeles.
  • Food distributor and retailer HBC Trading Australia Pty Ltd (HBC Trading) has paid penalties of $26,640 after the ACCC issued it with two infringement notices for allegedly making false or misleading representations about its Chef’s Choice-branded ‘alcohol free pure vanilla extract’.
  • Australia’s regional news services will be the focus of a new Parliamentary inquiry. The House of Representatives Standing Committee on Communications and the Arts will hear evidence on newspaper services in rural, regional and remote areas. As part of the inquiry the Committee will examine the impact of decisions by large publishers to suspend publication of print editions; entry into these or other markets by new operators, particularly small businesses; impact of the News Media Bargaining Code for regional and remote newspapers; and the economic recovery in regional and remote markets from the impacts of COVID, and whether this has led to advertising revenue improving.

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New ads doing the rounds

4 out 5 drownings in Victoria are men who thought they were unsinkable. Rethink taking risks around water.

Client: Victorian Government Department of Justice and Community Safety
Manager, Campaigns Strategic Communications Branch: Michelle Windsor
Senior Adviser, Campaigns Strategic Communications Branch: Shae Wiggins

Creative Agency: TBWA\Melbourne
Media Agency: OMD
Production: TBWA\Melbourne

Say hello to Larry. He knows it’s good not to feel tied down. That’s why ROLLiN’ offers flexible car insurance for people who roll the way they do.


Client: IAG
Chief Marketing Officer: Brent Smart
EM, ROLLiN’ Marketing: Caroline Hugall
EM, ROLLiN’: Brendan Grffith
EM, Content & Customer Engagement: Zara Curtis
Marketing Manager, ROLLiN’: Anna Rallos
Integrated Comms Specialist, ROLLiN’: Jay Patel
Communications Planning Lead: Tom Dodd
Media Specialist: Ashleigh Vogel
Customer and Operations Manager: Hiba Kalache
Digital Marketing Specialist: Amy Gyurasits
1:1 Specialist: Swati Bhardwaj
Search & Performance Specialist: Brett Bennell
Social Media Specialist: Aleksia Dobrich
Principal, Creative and Content Development: Simeon Bartholomew

Creative Studio: Bear Meets Eagle On Fire

Media: Initiative
Managing Director: Sam Geer
Chief Strategy Officer: Chris Colts
Client Advice and Management Director: Ali Bongailas
Partnerships Director: Jessica Scott

Digital Media: Reprise
National Agency Lead: Paula Lopes
National Content Partnership Lead: Evan Porteus
Strategy Director: Clare Gill
Senior Digital Executive: Josh Clayton
Head of Experience: Javier Dominguez

Film Production: Revolver
Director: Andreas Nilsson
Managing Director/ Executive Producer: Michael Ritchie
Executive Producer / Partner: Pip Smart
Producer: Alex Kember
DOP: Lachlan Milne
Production Design: Sherree Phillips
Casting: Citizen Jane

Model Makers: Odd Studio
Model Maker: Adam Johansen
Puppeteer: Damien Martin
Puppeteer: Gavin Kyle
Puppeteer: Luke Brown

Post Production
Animation and VFX: Charlotte Plowman @ Blockhead
Editor: Alexandre de Franceschi
Colourist: Ben Eagleton
VFX Supervisor: Karen Fabler

Sound: Rumble Studios
Sound Designer: Tone Aston
Sound EP: Michael Gie
Music Supervision: Anton @ Trailer Media

Type and Motion Design: Studio Dumbar


Mumbrella picks apart 2021:


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