Music and entertainment PR agency Daydream Nation launches

Former head of communications for Secret Sounds, Stacey Piggott, has launched a music and entertainment focused PR and marketing agency, Daydream Nation.

The agency will deliver digital strategy, crisis management, brand integration, personal profile, and small or large-scale events for clients.

Daydream Nation’s staff have all previously worked with Piggott

Alongside her role for Secret Sounds, Piggott spent the past 15 years leading her own agency, Two Fish Out Of Water, and became the director of Secret Service PR following its merger with her agency in 2014.

Throughout her career, Piggott has developed and managed crisis communications plans for Falls Festival, Splendour in the Grass, Download Festival, Unify Gathering, Strawberry Fields Festival, Yours & Owls Festival and Southbound Festival.

Joining the Daydream Nation team is Alycia Emmerson as head of marketing and Shari Hindmarsh as senior publicist. Emmerson worked with Piggott at Secret Sounds where she was marketing and communications manager and the national marketing and sponsorship manager for Falls Festival.

Hindmarsh had also previously worked with Piggott, spending the past five years at Secret Service PR.

Parisse Toledo has also joined the team as publicist after 10 months at Secret Service PR.

Piggott said:  “We are really excited to bring Daydream Nation and our collective creative services to the entertainment industry. We are thrilled to be able to offer a team that can roll out comprehensive and cohesive PR and marketing campaigns under the one roof for our clients.

“Alycia, Shari and I have been working closely together on campaigns for years now, so close we sometimes finish each other’s sentences, we know what the other is thinking before they speak. And Parisse fits perfectly into this well-oiled machine.”


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