Music streaming audience measurement ‘by end of year’ as iHeart Radio releases first local data

Music streaming services are set to have their own audience measurement system in place by the end of the year, with interest from US data collection company Triton lifting hopes for the industry.

Jane Huxley, managing director of streaming site Pandora, said securing a measurement system is a key focus for her as the space becomes increasingly crowded and marketers demand measurable returns for their dollars.

Earlier this year Joan Warner, CEO of Commercial Radio Australia (CRA), said the inclusion of music streaming sites would not be a priority in the current radio ratings service.

The news comes on the day the Australian Radio Network’s (ARN) iHeart Radio streaming service announced its first download figures, with 308,000 downloads of the app so far and 207,000 registered users signing up.