MVMNT Agency launches No Boundaries, Australia’s first ever pay-as-you-go PR service
On 1 June, No Boundaries by MVMNT Agency is set to launch Australia’s first ever pay-as-you-go PR solution to help small to medium businesses.
Pay as you go PR is a one-off purchase of a service, provided at the same high standard as the traditional PR packages. It is a flexible, accessible option for those looking to put PR to the test.
Traditionally, public relations is a steep expense that only established brands or those with big budgets can afford. No Boundaries aims to target that issue and revolutionize the traditional Public Relations model to serve start-ups and small businesses.
No Boundaries works with an ‘add to cart’ model for all PR functionalities. If a client wants just one press release for a campaign, they’ll be at liberty to add it to their cart and proceed with payment for that single service.
Likewise, if a client wants 10 influencers who are suitable for their brand, or one hospitality press article, they can add these individually to their cart and proceed with the one-off purchase.
MVMNT told Mumbrella that the service was needed because “there are so many incredible tools out there for businesses that allow them to generate brand awareness and market their own brands. There’s a lot of small to medium businesses that don’t need a large-scale strategy or daily press office and influencer outreach.”
Founder and director of MVMNT, Grace Garrick, told Mumbrella: “After years in the PR industry, we heard the same pain points from small to medium clients and decided to listen and act on them. That’s why we’ve decided to quantify PR. Package it up & offer a pay as you go solution. Basically, it’s an e-commerce site for PR. So, if you want one press mention, a press release or a list of key opinion leaders for your brand – add it to your cart as if you were a product, and we will do the work.
“With the increasing use of social media as the primary source of communication with SMEs, many don’t need a large-scale communication campaign, daily press office management or key opinion leader outreach and want to opt-in and out of PR services as they go!
“This pay as you go service offering allows PR to remain competitive with many alternative communication channels; it’s a quick, affordable, and flexible offering to businesses – revolutionising the way we do PR.”
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