My Muscle Chef appoints TBWA Sydney to lead creative work

July 20, 2021 9:19

My Muscle Chef has today appointed TBWA Sydney as its new strategic and creative agency partner. The appointment comes after the ready-made meal, snacks and drinks company launched its first TVC in February via Astute Agency and Our Revolution.

My Muscle Chef was established in a garage in Sydney in 2013, by gym-going brothers, Tushar and Nishant Menon, who questioned why no one had yet created a range of specifically tailored, fresh meals that were healthy, high in protein and absolutely delicious.

Nick Love, chief customer officer at My Muscle Chef

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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My Muscle Chef appoints TBWA Sydney to lead creative work

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