Myer appoints Tourism Australia’s Geoff Ikin as chief customer officer

Myer has appointed Tourism Australia’s general manager of global media, PR and social, Geoff Ikin, as its chief customer officer.

Ikin’s appointment comes one month after the retailer made its marketing and customer executive general manager Louise Pearson redundant.

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Ikin joins Myer from Tourism Australia

The new chief customer role will bring together Myer’s customer facing functions including online, marketing and advertising.

“Geoff brings considerable skills, knowledge and expertise to this new role and is committed to putting customers first through all of Myer’s customer facing channels.

“Geoff’s career has been all about the customer. Through this new structure, he will ensure that we continue to build and grow our multi-channel offering including our MYER one loyalty program as well as delivering the best possible marketing and advertising to promote our brands and offers to our customers,” John King, CEO of Myer, said in a statement.

Prior to his three year stint at Tourism Australia, Ikin was Westpac’s head of mass media, advertising and agency management for three years.

He has also worked with rival department store David Jones as its marketing and program manager for six years.

At the start of the month Myer brought back its ‘My Store’ brand positioning and campaign after it shifted away from the tagline four years ago.

Myer’s agency roster currently consists of Clemenger BBDO and Ikon.


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