Myer celebrate giving with ‘Power of Give’ candid camera fundraising campaign

Myer has released a candid-camera video series created by Badjar Ogilvy showcasing the giving nature of Australians as part of its ‘Power of Give’ campaign.

The video features a man struggling to carry a Christmas tree and packages, with members of the public stopping to assist him being rewarded for their good deed with a Myer gift card.

The retail giant is also asking customers to share their stories of giving on Facebook and Instagram to go in the draw to win a $1,000 gift card.

The videos coincide with Myer’s fundraising campaign which has committed to raising $3 million for The Salvation Army over the next five years.

Myer CEO Bernie Brookes said in a statement: “I am thrilled to announce we are extending our partnership with The Salvation Army through the Power of Give campaign by pledging to help raise $3 million over the next 5 years.

“We truly value our ongoing relationship with The Salvation Army and are pleased to be extending our relationship with one of Australia‟s largest and most diverse social welfare providers.”

To support the fundraising effort, Myer has launched an extensive marketing program to encourage customers to donate, including 15-second TV commercials and prominent placements in the Christmas catalogues, as well as a print execution in the Australian Women’s Weekly.

Myer is also matching the first $300,000 raised in customer donations to The Salvation Army. All funds raised through the campaign go towards assisting families in need and The Salvation Army’s work in the community.

The Salvation Army’s Dr Bruce Redman said in a statement: “Every dollar donated will make a difference and help The Salvation Army bring Christmas cheer to families in need this Christmas. Thousands of Australians are facing hardship, but together we can all make sure that more Australians get to have a happy Christmas.

“We want to thank Myer for their long term partnership with The Salvation Army and look forward to working with them in the years ahead to make a real difference in people’s lives.”

Myer kicked off its Christmas campaign, which introduced the ‘Power of Give’ theme in November.


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