Myer celebrate giving with ‘Power of Give’ candid camera fundraising campaign

Miranda Ward

December 19, 2013 12:39

Myer has released a candid-camera video series created by Badjar Ogilvy showcasing the giving nature of Australians as part of its ‘Power of Give’ campaign.

The video features a man struggling to carry a Christmas tree and packages, with members of the public stopping to assist him being rewarded for their good deed with a Myer gift card.

https://www.youtube.com/watch?v=s0dMb_3kEJw

The retail giant is also asking customers to share their stories of giving on Facebook and Instagram to go in the draw to win a $1,000 gift card.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

yep 19 Dec 13

kind of been done.

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Xmas cheer 20 Dec 13

Love it. Don’t care if it’s been done before. Good on them for doing it … makes me feel good to watch it.
People it’s Xmas – keep the acid to yourselves.

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