Myer joins with The Salvation Army for White Balloon Day

Myer and The Salvation Army have partnered to promote Braveheart White Balloon Day  – a campaign to raise funds for child protection.   

The announcement:

Australia’s leading child protection advocacy group and the nation’s only charity specifically dedicated to combating child sexual assault in Australia, is proud to announce Australia’s largest department store group, MYER, and the leading service provider and charitable group for those in need, The Salvation Army will join forces to promote Bravehearts’ annual White Balloon Day campaign on 7th September.

MYER stores around the country will become Bravehearts’ official department store retailer of White Balloon Day merchandise today, with 65 Myer stores around Australia selling official ‘White Balloon Day balloon packs’ during Child Protection Week to raise funds for the appeal.