Myer joins with The Salvation Army for White Balloon Day
Myer and The Salvation Army have partnered to promote Braveheart White Balloon Day – a campaign to raise funds for child protection.
The announcement:
Australia’s leading child protection advocacy group and the nation’s only charity specifically dedicated to combating child sexual assault in Australia, is proud to announce Australia’s largest department store group, MYER, and the leading service provider and charitable group for those in need, The Salvation Army will join forces to promote Bravehearts’ annual White Balloon Day campaign on 7th September.
MYER stores around the country will become Bravehearts’ official department store retailer of White Balloon Day merchandise today, with 65 Myer stores around Australia selling official ‘White Balloon Day balloon packs’ during Child Protection Week to raise funds for the appeal.
The Salvo’s (The Salvation Army), the Christian social and charitable organisation famous around the world for helping people in need, will also be selling the balloons in its 102 Eastern Territory Salvos stores across New South Wales, Queensland and ACT.
Bravehearts Founder Hetty Johnston said “We are delighted to have these two iconic brands providing retail support for White Balloon Day this year. MYER and The Salvation Army operate across a broad spectrum of society, but are united by a common goal – to educate, empower and protect our kids. Child protection is everybody’s responsibility and MYER and ‘The Salvation Army’ are to be commended for prioritising this issue.”
Sadly, one in five Australian children will be sexually assaulted before the age of 18 – equating to an alarming 59,000 children a year. Support Bravehearts to achieve their vision of making Australia the safest place in the world to raise a child. Purchase a pack of 5 balloons for $2 from any MYER or Salvo’s store to help protect a child you know and love. Show your support for victims of child sexual assault by displaying a white balloon outside your home, work, church or school and help educate, empower and protect our kids.
Source: White Balloon Day press release
