Myer retains DTDigital

DTDigital has retained the digital account of retailer Myer after a marathon review.

The news comes a month after Myer renewed its contract with DTDigital’s STW Group sibling agency Ogilvy for another three years.

Myer’s group GM of marketing and brand development Megan Foster told Mumbrella: “DTDigital was the best fit for Myer in supporting our move to a hybrid digital model – combining the creation of an internal team supported by an external agency.”

Myers has more 100 staff in marketing, including agency partners located in-house at the retailer’s Melbourne headquarters. “Due to the growth in digital, a good percentage of the teams are involved in digital executions,” she said.

The review began in December 2011.



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