Myer’s ‘simple’, ‘ingenious’, ‘classic and ‘innovative’ ad wins November’s Ad of the Month
Mumbrella has revealed the winner of the November edition of Ad of the Month, with the industry choosing between Myer, NRMA, ALDI and Sheridan.
Myer’s “ingenious” and “simple” ad has won Mumbrella’s November Ad of the Month competition.
The ad, which is centred around a “naughty or nice” bauble decoration, took home 79.9% of the votes.
Myer’s Christmas campaign, made by Clemenger BBDO Melbourne, also managed to top Aldi’s popular Christmas ad which came in second with 12.3% of the votes.
“Myer Christmas is one of the campaigns of the year not just the month,” one voter said.
“I shit you not, this has changed my life. My kids are in their best behaviour thanks to Myer. $20 very well spent,” another added.
The campaign was labelled as “innovative” and described as “much more than just an ad”.
‘FYI the Myer baubles have sold out. 20,000 baubles gone in just over 2 weeks. If that doesn’t prove who the winner should be, I don’t know what does.”
Myer managed to beat out its competitors NRMA, ALDI and Sheridan.
Simon Lamplough, MD at Clemenger Melbourne, said in a statement to Mumbrella: “The Myer Christmas campaign seems to have caught people’s imagination. We’ve just sold out of baubles nationwide – a huge result. And we’ve seen a couple of baubles have already started popping up on eBay at double their retail price, a sure sign of their desirability.
“But the campaign is really only just beginning. Now that ‘Naughty or Nice’ baubles are in households around Australia, we are using the data to show how different states and regions are behaving. At the time of writing Australia’s nicest state is the NT and the naughtiest state is VIC. Live naughty/nice status updates will continue across paid, owned and earned channels in the coming weeks.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Awesome ad! Loving the kid with the vacuum 🙂
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Brilliant insight, simple idea, beautifully expressed.
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Not sure if Baubles selling out can save Myer.
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