MySpace: ‘We’re laying off a third of our bloated staff’
MySpace is to lay off about one third of its staff in the US, the company announced early this morning, bluntly describing its structure as “bloated”.
The company, which is owned by Rupert Murdoch’s News Corp, said it was “part of a plan to restructure itself into a more innovative, efficient, and entrepreneurial business”. The move will leave MySpace with about 1000 employes in the US.
The company was unable to say today what the implications would be for its operations in the rest of the world including Australia although Mumbrella understands that its structure is under review here too. MySpace Australia is led by Rebekah Horne, an Aussie who also heads up MySpace UK and Europe. In Australia Fox Interactive Media, which includes MySpace, has about 60 staff.
The company issued a straight-talking press statement. In it, MySpace CEO Owen Van Natta said: “Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company.I understand that these changes are painful for many. They are also necessary for the long-term health and culture of MySpace. Our intent is to return to an environment of innovation that is centered on our user and our product.”
And Jonathan Miller, News Corp’s CEO of Digital Media said: “MySpace grew too big considering the realities of today’s marketplace.”
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I suspect this is part of the reason…. http://www.techcrunch.com/2009.....r-or-less/
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At a time when social media are exploding, Myspace is shrinking. It doesn’t offer what people want, so they’re leaving.
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