NAB ad revised following Ad Standards road safety complaint

August 26, 2020 9:53

An ad for NAB has been revised after industry watchdog Ad Standards upheld a complaint about a lack of street safety. In the original ad, a delivery driver was shown unloading his truck, blocking another lane of the road.

The spot, created by Clemenger BBDO Melbourne and released last month, has now been revised so that traffic cones surround the driver and his truck, and ‘Loading Zone’ and ‘Lane Closed’ signs have been added to make the truck appear legally parked. The updated version went to air last night.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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2 COMMENTS

Rebrand Needed 26 Aug 20

Can we just get it over with and rebrand Ad Standards to the PC Police.

Imagine watching a TV ad (hard to get people to do at the best of times) and then going, ‘hang on where are the traffic cones to signal he is legally parked’ in the second and a half that frame was on the screen.

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Tim 26 Aug 20

I’d suggest to NAB that a more serious issue is the massive over-use of this ad on SBS catch up. Guys, putting it in every damn break isn’t going to create fans- it’s just bloody irritating.

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