Naked appoints ex-Microsoft sales chief Richard Dunmall as global CEO

Richard Dunmall

Enero strategy agency Naked Communications agency has appointed a former Microsoft sales executive as its new global CEO.

Richard Dunmall joins to helm the agency two months after the exit of Steve Gatfield, who left after a year in the role of global chairman in September.

The 36 year-old Brit will report to Matthew Melhuish, Enero’s group CEO.

Naked co-founder and chairman Jon Wilkins said in a statement: “We are delighted Richard is joining us. He has great drive and energy which can help take Naked to the next level. He has also worked on all sides of the industry which in our rapidly converging world gives us a critical 360° perspective. I have known Richard for many years and always felt he shared similar values and perspectives to Naked on the industry.”

Other roles in Dunmall’s career include a stint as CEO of Mindshare Interaction in the UK. He joins Naked after a three-month stint as COO of mobile advertising platform Madvertise.

He ran Microsoft’s global sales operation for a five-year spell from 2007.

Enero Group CEO Matthew Melhuish added: “Naked is an incredibly important brand for us and we wanted to find someone outstanding to lead it. Richard fits the bill perfectly. ‘A digital native’ global in outlook, with experience across all key markets, he is very well connected across the major client and media industry landscape and has outstanding digital credentials. He has a good track record of building cohesive teams across multiple geographies and is young, smart and energetic so we are very pleased to welcome him into the role”.

Dunmall will be based in New York.


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