Naked completes long awaited launch in Singapore

Naked Communications has officially completed its long awaited launch in Singapore, which will serve as the strategy agency’s Southeast Asian hub.

The agency will be run by Imogen Hewitt, who relocates from Australia where she was commercial director of Naked Sydney and Melbourne, and Richard Leong (pictured, left), a highly-regarded strategist who joins from Lowe, where he was regional head of communications strategy.

The two managing partners will report into Naked’s Australian and New Zealand management team of Mike Wilson, Adam Ferrier and Phil Hayden.

“The success of the Australian office as a centre of excellence has allowed us to push out and establish ourselves in Singapore,” said Hayden, Naked’s regional managing partner for Asia Pacific.

Though the agency’s first client has yet to be announced, Hayden hinted that they would be multinational advertisers.

“We’re very clear about where we’re going to get business from, and that’s with regional and global clients,” he said.

Though Singapore is known to be a conservative market, Hayden said there had been “appetite” from prospects interested in the Naked model for more than a year prior to launch.

“People have been asking when we were coming for some time, and we want to capitalise on that interest,” he said.

Singapore is the Photon-owned network’s fifteenth office, adding to outlets in Sydney, Melbourne, Auckland, London, where Naked started life in 2000, Tokyo, New York, Mumbai, Paris, Amsterdam, Stockholm and Oslo.


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