Naked Melbourne nabs another TAC brief

Naked's Christmas campaign for TAC

Naked’s Christmas campaign for TAC

The Transport Accident Commission has hired strategy agency Naked Communications to take on another project to curb road deaths on Victoria’s roads.

The latest appointment sees Naked take a more regular role alongside the TAC’s long-time creative partner Grey Melbourne, with which the advertiser has worked for 23 years. 

Naked Melbourne was hired before Christmas to create a social media-led campaign to curb festive season drink driving – its second campaign for the TAC. Its first was the award-winning Speed Kills campaign from 2011.

A TAC spokeswoman told Mumbrella: “Naked are involved in an upcoming campaign, which is currently at the creative stage and due for release in the second part of the year.”

The assignment is welcome news for the Enero-owned agency, which last week closed its New Zealand operation.

Naked’s Melbourne office, which has 14 staff, will soon lose well-respected managing director Matt Houltham, who is moving to Naked’s New York office. Houltham has been replaced by Tom Ward from GPY&R Melbourne.

The news comes as the TAC gets closer to announcing a new marketing director to replace John Thompson, who joined Mitchell & Partners late last year. The government body tells Mumbrella that more than 100 people have applied for the role, including overseas applicants.


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